Reading is Fundamental PSAs: Rally-to-Read, Kids Pledge to Read 100 Books by March 2023
Dear PSA Director,
I am writing on behalf of Reading Is Fundamental (RIF), the nation’s leading children’s literacy non-profit. Founded in 1966, RIF is committed to a literate America where all children have the opportunities that literacy provides. Our mission is to inspire a passion for reading among all children, provide quality content to make an impact, and engage communities in the solutions to give every child the fundamentals for success.
With 25 million children in the U.S. unable to read proficiently, the literacy crisis affects every community in the country. And, the pandemic has unfortunately increased this crisis. The National Center for Education Statistics (NCES) conducted a reading assessment in 2022 to understand student achievement during COVID-19. The results are alarming and show what we all feared would happen to a generation of learners who lost up to 2 years of formal classroom instruction: average student scores declined 5 points in reading – the largest average score decline in reading since 1990.
RIF is steadfast in our commitment to combat this learning loss and one way is to provide meaningful and impactful programs and content to motivate children to read. That is why I am thrilled to share we are launching a second year of our six-month reading engagement initiative, Rally to Read 100.
The goal of the RIF Rally to Read 100 radio spot is to generate awareness for the program and drive listeners (families and educators) to visit the program website, RallytoRead.org, to take a reading pledge, request classroom kits for their classrooms, enter to win a sweepstakes where 100 schools will receive 100 new books (we are giving away 10,000 new books!) and most importantly, have free access to monthly read-alouds from popular authors and reading activities to support educators and engage children in reading.
Thank you for your consideration of supporting Reading Is Fundamental and joining with us to get our nation’s children reading and thriving. We will not stop until every child reads.
Senior Vice President, Marketing & Partnerships
Reading Is Fundamental
750 First Street, NE
Washington, DC 20002