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Jaclyn Sherry

jaclynsherry@wildaid.org

Kung Fu Panda Fights Extinction

With millions of animals poached worldwide every year, WildAid andthe Kung Fu Panda are championing endangered species by raising awareness about wildlife trafficking.

In a series of video messages and billboards produced by WildAid with DreamWorks Animation, Po, the Kung Fu Panda, proclaims, “when the buying stops, the killing can too,” as he helps defend elephants who are killed for their ivory, rhinos for their horns, lions and tigers for their bones and skins, and pangolins for their scales and meat. He helps remind us that the “big guys” still need our help.

“Children love animals and they are quick to see the injustice of what is happening to them through wildlife trafficking,” said WildAid CEO Peter Knights. “They can be very influential in pushing older generations to change their bad habits. We’ve seen children persuade grandparents to stop using elephant ivory or using rhino horn.”

“By raising awareness of the pervasive problem of poaching and encouraging a thoughtful global conversation, we can help restore populations of some of the world’s most magnificent creatures,” added Knights.

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Jaclyn Sherry

jaclynsherry@wildaid.org

Kung Fu Panda Fights Extinction

With millions of animals poached worldwide every year, WildAid andthe Kung Fu Panda are championing endangered species by raising awareness about wildlife trafficking.

In a series of video messages and billboards produced by WildAid with DreamWorks Animation, Po, the Kung Fu Panda, proclaims, “when the buying stops, the killing can too,” as he helps defend elephants who are killed for their ivory, rhinos for their horns, lions and tigers for their bones and skins, and pangolins for their scales and meat. He helps remind us that the “big guys” still need our help.

“Children love animals and they are quick to see the injustice of what is happening to them through wildlife trafficking,” said WildAid CEO Peter Knights. “They can be very influential in pushing older generations to change their bad habits. We’ve seen children persuade grandparents to stop using elephant ivory or using rhino horn.”

“By raising awareness of the pervasive problem of poaching and encouraging a thoughtful global conversation, we can help restore populations of some of the world’s most magnificent creatures,” added Knights.

Wildlife crime is a multi-billion dollar global industry primarily driven by consumer demand for products made from animal parts. The United States is home to one of the largest illegal wildlife markets in the world. In 2016, a WildAid public opinion survey found that 80 percent of Americans polled consider themselves wildlife lovers or conservationists. Yet, four out of five knew little or nothing about wildlife trafficking.

WildAid’s campaigns have helped to reduce demand for ivory, rhino horn and shark fin over the past decade. China banned ivory sales at the beginning of 2018 and prices had previously dropped by two-thirds with poaching rates slightly decreasing in South Africa and dramatically in decreasing in Kenya and Tanzania.

About WildAid

WildAid is a non-profit organization with a mission to end the illegal wildlife trade in our lifetimes. While most wildlife conservation groups focus on protecting animals from poaching, WildAid primarily works to reduce global consumption of wildlife products such as elephant ivory, rhino horn and shark fin soup. With an unrivaled portfolio of celebrity ambassadors and a global network of media partners, WildAid leverages more than $230 million in annual pro-bono media support with a simple message: When the Buying Stops, the Killing Can Too.

Best regards,

Jaclyn Sherry

Operations Director, WildAid

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WildAid Kung Fu Panda Fights Extinction - Elephant :30 TV PSA
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WildAid Kung Fu Panda Fights Extinction - Pangolin :30 TV PSA
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WildAid Kung Fu Panda Fights Extinction - Rhino :30 TV PSA
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WildAid Kung Fu Panda Fights Extinction - Tiger :30 TV PSA
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WildAid Kung Fu Panda Fights Extinction - Wildlife :30 TV PSA
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WildAid Danai Gurira Rhino - BlackPanther :30 TV PSA

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WildAid Danai Guria Poster

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