UNICEF Trick or Treat for PSA's

Since 1946, UNICEF has proven that real progress for children is possible — even in times of crisis, disaster, or division. What began with children collecting coins on Halloween night to help others after World War II has grown into a cherished American tradition: Trick-or-Treat for UNICEF.

Now celebrating its 75th year, UNICEF USA invites everyone to add meaning to their Halloweening by joining a month of giving. Over the decades, this small orange box has inspired generations and raised nearly $200 million — a powerful reminder that even the smallest contributions can make a big difference. Every donation helps UNICEF deliver health care and immunizations, safe water and sanitation, nutrition, education, and emergency relief to the children who need it most.

Taryn Fusco
Deputy Director, Integrated Brand Marketing
UNICEF USA
t: 917-720-1349
tfusco@unicefusa.org