DoSomething.ORG Launches “Why We Should Care” PSA Campaign

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Dear Public Service Director,

I am writing in my capacity as the Marketing Associate at DoSomething.org to support our Why We Should Care campaign by airing the Why We Should Care PSA.

DoSomething is a 28-year-old institution, but we look, feel, and operate like a tech-forward nonprofit. DS’ social impact campaigns have mobilized millions of DoSomething.org members to clothe half of America’s youth in homeless shelters, clean up 3.7 million cigarette butts from the streets, run the largest youth-led sports equipment drive, and register over 250,000 voters during the 2020 presidential election.

For decades, Big Tobacco has targeted Black, Hispanic, LGBTQ+, and low-income communities, e-cig waste and cigarette butts contributing to plastic, e-waste, and water pollution, or the smoking public health crisis disproportionately affecting marginalized communities that already have inadequate and expensive healthcare access, the detrimental effects of tobacco and nicotine use is the problem that is intersectional in so many ways.

Fighting tobacco use is a social justice issue. Gen Z is leading worldwide movements for racial justice, environmental protection, and public health. As the generation that is leading a 21st century movement for a more just and equitable world, young people are primed to take on Big Tobacco and protect our communities, our planet, and our future.

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Dear Public Service Director,

I am writing in my capacity as the Marketing Associate at DoSomething.org to support our Why We Should Care campaign by airing the Why We Should Care PSA.

DoSomething is a 28-year-old institution, but we look, feel, and operate like a tech-forward nonprofit. DS’ social impact campaigns have mobilized millions of DoSomething.org members to clothe half of America’s youth in homeless shelters, clean up 3.7 million cigarette butts from the streets, run the largest youth-led sports equipment drive, and register over 250,000 voters during the 2020 presidential election.

For decades, Big Tobacco has targeted Black, Hispanic, LGBTQ+, and low-income communities, e-cig waste and cigarette butts contributing to plastic, e-waste, and water pollution, or the smoking public health crisis disproportionately affecting marginalized communities that already have inadequate and expensive healthcare access, the detrimental effects of tobacco and nicotine use is the problem that is intersectional in so many ways.

Fighting tobacco use is a social justice issue. Gen Z is leading worldwide movements for racial justice, environmental protection, and public health. As the generation that is leading a 21st century movement for a more just and equitable world, young people are primed to take on Big Tobacco and protect our communities, our planet, and our future.

Why We Should Care PSA

Through the Why We Should Care campaign, DoSomething and The Campaign for Tobacco-Free Kids are demonstrating to young people who are passionate about different social justice causes how tobacco and nicotine use among young people is an issue that largely relates to the very issues they already care about and empower them and their friends to take meaningful action. Actress and dancer Ava Michelle of Netflix’s Tall Girl and seasons 3-7 of Dance Moms, has been promoting this campaign to raise awareness, including a feature role in the campaign PSA and in a segment on Bloomberg QuickTake earlier this week.

We ask that you help support the campaign by airing the Why We Should Care PSA. Additionally, the campaign PSA can be viewed on DoSomething’s YouTube Channel (https://www.youtube.com/watch?v=cqu0Q6dShRQ&t=1s) and any campaign materials can be provided. By airing the Why We Should Care PSA, you can help raise awareness about the predatory tactics Big Tobacco has used with the aim of getting Black, Brown, LGBTQ+, and low-income communities hooked on its deadly products and the devastating results across cause spaces and encourage young Americans to take easy and actionable steps to stand up to Big Tobacco.

Please do not hesitate to contact me at: anna@dosomething.org.

Thank you in advance for your consideration.

All the best,

Anna Otis
Marketing Associate

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