PSAs for Parents to Have a “Superhero Moment”
Getting caught up on all your child’s immunizations is one of the most powerful things you can do as a parent. In fact, according to the American Academy of Pediatrics, it’s a “superhero moment.” In new Public Service Announcements, the AAP portrays parents who get their children caught up on their vaccines as animated superheroes.
The AAP created the PSA in response to a troubling trend during the pandemic: Significant numbers of parents have postponed or skipped their children’s immunizations against contagious, preventable illnesses like measles, mumps and polio. A Blue Cross Blue Shield analysis in late 2020 found a 26% drop in vaccine doses since the pandemic began. And 40% percent of parents surveyed by Blue Cross said their children missed shots because of COVID-19.
The AAP wants parents to know it’s important – and safe – to visit the pediatrician now to get your child all the vaccines they need to stay healthy when the world starts to open up again.
Please help us encourage parents to get their children caught up on vaccines by airing this PSA.
On behalf of the American Academy of Pediatrics, thank you for helping us share important messages to improve the health of all children.
Susan Stevens Martin
Director of News, Media and Public Relations
American Academy of Pediatrics