SUSAN G. KOMEN® UNVEILS “LIVEPINK” PROGRAM THIS OCTOBER, ENSURING THAT PROCEEDS ARE DEDICATED TO FIGHTING BREAST CANCER

Embed Code

Select and copy the code below.

Video Link

Select and copy the code below.

FOR IMMEDIATE RELEASE

New Program Showcases Products that Will Benefit the Fight Against Breast Cancer

DALLAS – September 26, 2019 –Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “LivePink” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer.

It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefitting a charitable organization dedicated to the fight against breast cancer.  Komen’s LivePink program highlights products and services help fund breakthrough research and provide critical support for people facing breast cancer today.

To learn more about Komen’s partners, visit livepink.org.

Sean Tuffnell
Susan G. Komen®
972-855-4382
press@komen.org

Read More >>

FOR IMMEDIATE RELEASE

SUSAN G. KOMEN® UNVEILS “LIVEPINK” PROGRAM THIS OCTOBER, ENSURING THAT PROCEEDS ARE DEDICATED TO FIGHTING BREAST CANCER

New Program Showcases Products that Will Benefit the Fight Against Breast Cancer

DALLAS – September 26, 2019 –Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “LivePink” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer.

It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefitting a charitable organization dedicated to the fight against breast cancer. Komen’s LivePink program highlights products and services help fund breakthrough research and provide critical support for people facing breast cancer today.

“At Susan G. Komen, we are thrilled to have so many corporate partners help us raise funds for the fight against breast cancer in October.  By helping us fund breakthrough research and direct patient-centered services, these partnerships will help us save lives,” said Christina Alford, Komen’s senior vice president of development.  “We are grateful for the longstanding relationships we have with a number of our corporate partners, and we are thrilled to welcome a many new partners that are engaging consumers through exciting new products and services this year, benefitting the fight against breast cancer.”

Two-time breast cancer survivor, Nikia Hammonds-Blakely shares “I appreciate businesses and organizations who do more than put a pretty pink logo on a package. You often don’t know where those proceeds are going.  But, when you see a company is  partnering with Susan G. Komen, you know that it is much more than a marketing campaign. Your dollars are invested in programs that save the lives of women like me.”

To help people become savvy consumers, Susan G. Komen recommends asking the following questions before making a purchase they assume benefits the fight against breast cancer:

  1. Who is the program supporting? Is it clear what charity is benefiting from the program?  Susan G. Komen requires all of its partners to clearly state that their program benefits Komen.  In many cases, they will include Komen’s iconic logo on their packaging.
  2. How will the charity use the donation? It should be clear where the monies go.  Will the dollars generated by the program support research, education, patient support or all of the above?  We are very specific about our programs and our 360-degree approach to fighting the disease.
  3. How is the program structured? Transparency is key.  Is the company clearly stating how the money is raised and how much will be going to charity? For example, if it’s a donation per purchase, ask how much of the purchase price benefits the charity.  Is there is a minimum or maximum contribution? Is it a flat donation regardless of sale?  We work closely with all of our partners to ensure all program details are transparent to consumers.

Thanks in part to our corporate partners, and the generosity of consumers who support them, Susan G. Komen is able to fund lifesaving research, advocate for compassionate public policy, offer treatment assistance for patients, provide trustworthy breast cancer information, and ensure patients are supported every step of the way.  To learn more about Komen’s partners, visit livepink.org.

About Susan G. Komen®

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide.  We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information.  Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.

Tracked Package Click to load and view in player

Susan G. Komen® LIVEPINK Tracked Package No Supers

Social Media Videos Click to load and view in player

Susan G. Komen® LIVEPINK Social Media Package with Name Supers

Additional Soundbites Click to load and view in player

Nikia Hammonds-Blakely Additional Soundbite
Christina Alford Additional Soundbite

Additional B-Roll Click to load and view in player

LivePink Web B-Roll
Bubly B-Roll
Crocs B-Roll
Ford Warriors in Pink B-Roll
Kent B-Roll
Manduka B-Roll
Hint B-Roll
Samsonite B-Roll
The Comfy® B-Roll

Still Images Click to download

Bubly Front
Bubly Back
The Comfy®
The Comfy® Feet
Special Edition Crocs
Special Edition Crocs
Ford Warriors in Pink Scarf
Hallmark 2019 Angel
Hint Flavored Water
Kent Bike
Villy Custom Olivia Speed Cruiser
Pegasus Jumbo Knit Pillow Two Pack
Popsockets Popgrips for a Cause
Samsonite
Talbots
Wacoal
ShopKomen Blanket
ShopKomen Cutting Board
ShopKomen Performance Hat
ShopKomen Insulated Bottle
ShopKomen Fitted T-Shirt
ShopKomen Car Magnets
ShopKomen Tote

Logos Click to download

Susan G. Komen 1Color Logo
Susan G. Komen Standard Logo

Documents Click to download

Embed Code

Select and copy the code below.

Video Link

Select and copy the code below.